TikTok: Q4 is not just a season. It is a set of behaviors

Every year, the final quarter does more than compress demand into a few holiday spikes. Q4 layers global sales moments like Black Friday, Singles’ Day, and Cyber Monday with regional celebrationsEvery year, the final quarter does more than compress demand into a few holiday spikes. Q4 layers global sales moments like Black Friday, Singles’ Day, and Cyber Monday with regional celebrations